Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team.
Think: to exercise the powers of judgment, conception, or inference. Imagine: the faculty or action of forming new ideas, or images, or concepts of external objects not present to the senses. Read more!
I feel it will occur often enough that I should have a permanent disclaimer that it seems impossible for me to learn the proper use of "affect" vs. "effect". My apologies in advance.