Shoppers see the items on the shelves as if they were in a grocery store. If they want to purchase them, they simply scan the barcode with their smartphone (after downloading the app) and the item is placed in their online shopping cart. Once they’ve paid, they simply drive home and the items they bought are delivered to them right away. They can even schedule a later delivery if they aren’t going straight home
Read the article: The World’s First Virtual Supermarket | Bit Rebels.