Posted in: Design- Oct 03, 2011 2 Comments

What’s harder: concepting, developing, and marketing a breakthrough product or making a huge leap forward in an existing market?

Totally the breakthrough product, right? But thinking out loud here, I’d have to say it wasn’t until I read this article on Method’s philosophy that I truly appreciated what it takes to innovate in a preexisting space.

Not only do you have to think outside the box, but you have to get yourself out of the box and forget everything you knew about whatever was is in that box–like a case of madly skillful voluntary amnesia.

If that’s not enough, you had to have started with the question: (in this case) how can I make handsoap sexy? How can I rethink handsoap so that all those metro-sexuals out there yearn for a teardrop-shaped purple container of handsoap?

Great experiences are about being human, and humans want to be surprised.

Well bravo, Method! You done did it. I was one of those folks. I got hooked on your soap and it drove me nuts when I couldn’t find the scent I wanted. That is until the next most awesomely designed and scented handsoap came out… But then, you did led the way so kudos to you. So what’s next?

2 Responses to “Reinvention”

  1. Reply victoria fairbanks says:

    so do you mean they came out with the smell you like? or someone else did and they just helped you move on?
    love this piece.
    i love ” like a case of madly skillful voluntary amnesia.”
    i think you are amazing and a galactic invention yourself.
    your mum

  2. Reply ari salomon says:

    Reminds me of OXO. they also reinvented some classic kitchen gadgets. And they keep going with more and more offerings. You could make the case that Apple did the same with the first Mac. And again with the first iMac and the iPhone etc etc.

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