Insert attention-grabbing title here

Posted in: The Kitchen Sink (aka random)- Mar 06, 2014 Comments Off on Insert attention-grabbing title here

Fast Company has long since been a favorite of mine which is why I was surprised this morning to encounter such a thoughtless bit of writing on it.

I was grabbed by this title: “Your fat is why you’re not as bright as you could be” which was followed by the blurb “Scientists have discovered that a chemical produced by fat goes into your brain and makes it slower. But don’t worry: there’s an easy fix. Just guess what it is.”

Now, let’s say you’re like me and don’t always read the entire article. What would be your take away from this? Fat people are stupid. What else could you take away from it? Oh, and probably lazy, lack willpower, unkempt, and the list goes on.

I may be more sensitive to the subject because I AM obese but the actual findings point more towards the role of exercise and cognitive functioning than they do fat and IQ (not to mention this was a test on mice so the human correlation is tenous). Where was that in the headline? 

It’s just another example of someone writing an attention-grabbing headline with no thought or sensitivity to who it might affect. I am sure I have been guilty of a similar injustice but I don’t write for a mainstream publication and get paid for it.

So please, @arielhs, next time you review some scientific finding or other, go lighter on the hyperbole and heavier on the facts.

Here’s the article. Let me know what you think in the comments. Am I totally off-base?
Your Fat Is Why You’re Not As Bright As You Could Be | Co.Exist | ideas + impact.