I just started reading this book and within the first five pages, I was surprised at how strikingly simple (read: predictable) us humans are. I highly recommend it to anyone seeking to understand why we make the choices we do and how we’re influenced. Why do our headaches persist after we take a […]
Posted in: behavior change- Jun 24, 2011 Comments Off on Predictably Irrational: The Hidden Forces That Shape Our Decisions
Posted in: life- Jun 23, 2011 Comments Off on The End Of Gender?
Is gender neutrality the new black? Good read. Read on! The End Of Gender? : NPR.